Since pets are usually active and unpredictable, having them pose for hours is unrealistic. To best capture your pet you need a great photo!
FOCUS. Not to state the obvious but it's hard to capture your pets distinctive details when an image is blurry or taken from too far away.
PERSONALITY. Try to get a photo that best describes your pet's personality. If your pet's favorite toy is a ball, include that. If your pet is a couch potato, snap a photo of your lounging pet. You get the picture (pun intended.)
EYE TO EYE. Sometimes the eyes say it all. A photo where your pet's eyes are visible and/or looking at you can make for a great portrait. TREATS are a sure-fire way to accomplish this. Getting down on your pet's level also offers a great perspective.
LIGHTING. Natural lighting is best. Aim for outdoor lighting or dramatic lighting from a window. No flash please.
UNCROPPED. Try to get all of your pet, or your pet's entire face in the photo. It's difficult to recreate when a pet's ears are missing or the top of a head is cut off.
MULTIPLE PHOTOS. Providing multiple photos is encouraged! If you have a favorite, please note that. Having many photos to look at for reference helps me to determine accurate color and a sense of character!